When someone adds your product to the shopping cart, it takes them to the Paypal checkout page. The problem is, some people will back out of the purchase at this point. However, what most marketers don’t seem to know is that Paypal allows you to place a banner at the top of this checkout page. Moreover, what you choose to place in this banner can reduce shopping cart abandonment by allaying your customer’s fear.
For example, recently when I purchased a product I saw a banner at the top of the Paypal checkout page that actually asked me to visit another website to sign up for a different product launch! This is obviously NOT the way to use this banner space.
Instead, do what I saw one enterprising entrepreneur do the other day – create a simple banner with a short TESTIMONIAL in it for the product they are about to purchase.
It can be something as brief as:
I Can’t Believe This is Available for Such a Low Price.
– Customer Name
or
ABC Product Saved Me $xxxx in Just The First 3 Months.
– Customer Name
Be sure to use quotes and the person’s full name – and if applicable, their company name. This provides third party validation that the buyer is in fact making a smart decision by purchasing your offer, and thus reduce your Paypal shopping cart abandonment rate.
Of course, this same tip can be applied to any shopping cart or online checkout experience really. Using social proof to reinforce your buyers confidence just before checkout will boost your sales.
Now just make sure you are giving your customers experiences WORTH writing you glowing reviews and testimonials for and you’ll be all set!
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